Join The hundreds of Brands Who've Benefited From StoreLab
Jewellery & Accessories
"Their communication, enthusiasm, kindness, efficiency, reports, and results are impressive."
- Cartography
Food & Beverage
“We are so appreciative of all the work StoreLab has done for us.”
- Lalico Coffee
Fashion & Apparel
"I’m happy to say that last month they were responsible for 52% of our monthly revenue. I would highly recommend them."
- Airebil Apparel
Jewellery & Accessories
“I would describe StoreLab as reliable, very friendly (you guys are all so lovely!) and consistent.”
- GNM Fine Jewellers
Fashion & Apparel
"Social media marketing really does work - and I didn’t believe that before partnering with StoreLab."
- Tush and Bush
Jewellery & Accessories
"The customer service is 1000 out of 10!"
- Dominie Luxury
Fashion & Apparel
"They focus on making you profitable rather than just selling you services."
- Life's Better LTD
Jewellery & Accessories
"They completely turned around what we were doing…that was what took us to increase our sales by 700%."
- Melania Clara
Fashion & Apparel
“Social media marketing really does work - and I didn’t believe that before partnering with StoreLab.”
- Tush and Bush
Food & Beverage
“We are so appreciative of all the work StoreLab has done for us.”
- Lalico Coffee
Fashion & Apparel
“Their communication, enthusiasm, kindness, efficiency, reports, and results are impressive.”
- Cartography
Jewellery & Accessories
“The customer service is 1000 out of 10!”
- Dominie Luxury
Fashion & Apparel
“I’m happy to say that last month they were responsible for 52% of our monthly revenue. I would highly recommend them.”
- Airebil Apparel
Jewellery & Accessories
“I would describe StoreLab as reliable, very friendly (you guys are all so lovely!) and consistent.”
- GNM Fine Jewellers
Jewellery & Accessories
“They completely turned around what we were doing…that was what took us to increase our sales by 700%.”
- Melania Clara
Fashion & Apparel
“They focus on making you profitable rather than just selling you services.”
- Life’s Better LTD
Fashion & Apparel
“Social media marketing really does work - and I didn’t believe that before partnering with StoreLab.”
- Tush and Bush
You get traffic, but it’s not converting
More traffic means nothing if it doesn’t convert. Before pouring more money into acquisition, you need to fix the conversion leaks and make the traffic you already have count.
You get customers, but they aren’t coming back
Growth accelerates through retention. When customers come back and buy again, that’s when results become predictable and reliable - and your revenue becomes more sustainable.
You get purchases, but they could drive more value
Growth isn’t just about attracting more customers. It’s about increasing the value of every purchase and getting more revenue from the customers you already have.
Get a clear view of your store’s growth potential
The CAR Framework focuses on three key metrics: Conversion Rate, Average Order Value (AOV), and Returning Customer Rate. Together, they give you a clear picture of how your store is performing and where the biggest opportunities for growth lie.
Build a holistic strategy
Conversion Rate and AOV work together to drive profitability, while Returning Customer Rate fuels long-term growth. These metrics help guide more effective marketing strategies, generate sustainable revenue, and build loyal customer bases.
Know whether your growth is actually profitable
We don’t just sell you services, we focus on making you profitable. Alongside CAR, we use contribution margin to understand the financial health behind your results and whether that performance is commercially sustainable.
Developed by our in-house experts, The CAR Framework underpins our strategy and shapes every service we offer.
INTRODUCING
Developed by our in-house experts, The CAR Framework underpins our strategy and shapes every service we offer.
The StoreLab
CAR Framework
Helping Fashion, Jewelry, & Wellness Brands Scale Profitably
Jewellery & Accessories
“They completely turned around what we were doing. They did a whole analysis of our website and redesigned specific key points that could help us improve our conversions.”
- Melania, Founder
+338%
Conversion Rate
+50%
Ad Revenue Increase
Fashion & Apparel
Los Angeles Apparel is an established D2C clothing manufacturer and apparel brand, known for its heavyweight cotton basics, from T-shirts and hoodies to bodysuits and streetwear.
Already successful in their market, they wanted to unlock further growth and overcome a plateau - but despite running Meta Ads previously, they’d never been able to make the channel work consistently.
We took over their ads alongside creative support and landing page optimization, with a focus on turning performance around and building a stronger foundation to scale.
Top Line Stats
46%
Reduction in Cost Per Purchase
3.24x
Blended ROAS
+195%
Increase in Order Volume
5.22x
Peak ROAS (August 2026)
Fashion & Apparel
“Social media marketing really does work - and I didn’t believe that before partnering with StoreLab.”
- Tush and Bush
+105%
Increase in Shopify Sales
+281%
Lifetime Return on Investment
Childrens Products
Kids2 is a global children's toys company, designing and manufacturing products sold across more than 90 countries. Behind some of the world’s best-known baby brands, Kids2 had built a strong presence in their market.
They came to StoreLab looking to take the next step in their growth journey: expanding into D2C and building more meaningful, direct relationships with their customers. Having already seen success in the past, the focus was no longer simply increasing sales, but on seeing more repeat purchases and increasing the value of each order.
Kids2 partnered with us on Meta Ads, using paid social to support their move into D2C and create a stronger foundation for scaling.
Top Line Stats
72%
YoY ROAS Improvement
53%
Reduction in Cost Per Purchase
Jewellery & Accessories
"Their communication, enthusiasm, kindness, efficiency, reports, and results are impressive."
- Mark Armstrong Peddigrew, Founder
+146%
Hero Product Revenue YOY
+37%
Returning Customer Rate
Fashion & Apparel
Local Hoops is a basket-ball inspired apparel brand blending sport, streetwear, and community. They came to StoreLab looking for more than just an agency to manage their ad campaigns. They wanted a growth partner who could:
-
better understand their customers,
-
uncover purchasing behaviors,
-
and use those insights to guide marketing performance and wider business growth.
We started with Meta Ads as the fastest route to scalable growth, later expanding into Google Ads and TikTok Ads. Six months in and we’d taken Local Hoops from stagnant growth to a 275% increase in revenue.
Top Line Stats
+257%
Shopify Revenue Growth
3.5x
ROAS
+195%
Increase in Order Volume
+195%
Increase in Order Volume
Jewellery & Accessories
“We were so happy with StoreLab’s customer service and results that they have gotten us. I would describe StoreLab as reliable, very friendly (you guys are all so lovely!) and consistent.”
- Stephanie, Operations Manager
+401%
Shopify Sales
+47%
Average Order Value
How Our Shopify
Growth System Works
We take a holistic approach to growth. Our team works to improve the entire revenue engine, not just individual channels.
Diagnose
We identify where revenue is leaking across acquisition, conversion, and retention, and then diagnose exactly how we can fix it to help your brand.
Build
We build a cohesive marketing strategy tailored specifically to your unique business needs, customers, and revenue goals.
Optimize
We’re data-driven - our strategies aren’t guesswork! Using real, valuable insights our experts continuously refine your growth strategy for stronger results.
Scale
Once all the key areas of your business are solid, our experts scale your business to new heights. This doesn’t just mean one-off sales spikes, it means lasting Shopify growth.
What we do | What other agencies say |
|---|---|
Bring everything together under one roof Our team of specialists work together around your brand, giving you one connected growth team instead of a collection of disconnected agencies and freelancers. | “Trust us, we know what we’re doing” Keep the strategy behind closed doors instead of clearly explaining what they’re doing, why they’re doing it, and how it contributes to growth. Quickly becomes another silo within your business. |
Work as an extension of your team We become your trusted growth partner, working alongside you to build a powerful growth engine - not just another agency managing a channel. | “We know what works” They apply a “proven” playbook to your business without first understanding what’s actually holding your store back. |
Only invest in what will move the needle We simply won’t sell you services you don’t need. | “Let’s start with the services you need” Jump straight into ads, CRO, email, or SEO without first understanding where your biggest growth opportunities actually are. |
Fix the foundation before we scale Find and fix your conversion leaks before putting more money into acquisition. | “You should add this service too” Sell you more services because that’s how they make more money - whether you actually need them or not. |
Build the strategy around your store Using our CAR Framework, we perform a detailed audit of your store to identify exactly where your biggest opportunities for growth lie. | “You just need more traffic” Pour more money into acquisition while conversion leaks are still costing you customers. They are essentially scaling problems, not revenue. |
Look at the whole revenue engine Improve conversion rate, AOV, and returning customer rate together - not as isolated channels. | “We’ll optimise this marketing channel” Focus on individual channels in isolation instead of looking at the entire revenue engine and how everything works together. |
Make every decision intentional You’ll always know what we’re doing, why we’re doing it, and how it contributes to your growth. | “Your ROAS is looking great” Celebrate channel metrics without asking the bigger question: is your growth actually profitable? |
Focus on profitability Alongside our CAR Framework, we use Contribution Margin to understand whether your growth is healthy. | “Here’s what we recommend” Give you a generic strategy based on what worked for someone else, rather than identifying what your specific store needs. |
“Trust us, we know what we’re doing”
Keep the strategy behind closed doors instead of clearly explaining what they’re doing, why they’re doing it, and how it contributes to growth. Quickly becomes another silo within your business.
Bring everything together under one roof
Our team of specialists work together around your brand, giving you one connected growth team instead of a collection of disconnected agencies and freelancers.
“We know what works”
They apply a “proven” playbook to your business without first understanding what’s actually holding your store back.
Work as an extension of your team
We become your trusted growth partner, working alongside you to build a powerful growth engine - not just another agency managing a channel.
“Let’s start with the services you need”
Jump straight into ads, CRO, email, or SEO without first understanding where your biggest growth opportunities actually are.
Only invest in what will move the needle
We simply won’t sell you services you don’t need.
“You should add this service too”
Sell you more services because that’s how they make more money - whether you actually need them or not.
Fix the foundation before we scale
Find and fix your conversion leaks before putting more money into acquisition.
“You just need more traffic”
Pour more money into acquisition while conversion leaks are still costing you customers. They are essentially scaling problems, not revenue.
Build the strategy around your store
Using our CAR Framework, we perform a detailed audit of your store to identify exactly where your biggest opportunities for growth lie.
“We’ll optimise this marketing channel”
Focus on individual channels in isolation instead of looking at the entire revenue engine and how everything works together.
Look at the whole revenue engine
Improve conversion rate, AOV, and returning customer rate together - not as isolated channels.
“Your ROAS is looking great”
Celebrate channel metrics without asking the bigger question: is your growth actually profitable?
Make every decision intentional
You’ll always know what we’re doing, why we’re doing it, and how it contributes to your growth.
“Here’s what we recommend”
Give you a generic strategy based on what worked for someone else, rather than identifying what your specific store needs.
Focus on profitability
Alongside our CAR Framework, we use Contribution Margin to understand whether your growth is healthy.
What other agencies say
What we do
Better Than
siloed Agencies
Why we’re the right growth partner for your brand - bringing strategy, specialists and every part of your revenue engine together under one roof.
OUR REVIEWS
What Our Clients Say
- Dominie Luxury
“We’ve worked with many similar companies in the past but have never received such excellent communication and care as we have with StoreLab. The customer service is 1000 out of 10!”
- Tush and Bush
“Excellent personalized service from the team at StoreLab. I’m definitely seeing an increase in sales from the app especially when coupled with the Facebook ads StoreLab is managing.”
- Life’s Better LTD
“Meeting the team at StoreLab was a game-changer…these guys are genuinely invested in their clients’ success. They focus on making you profitable rather than just selling you services. I genuinely wish I had partnered with them sooner.”
- Carter Young
“Working with StoreLab has been a massive help. Their management of our Meta ads has multiplied our ecommerce revenue. The StoreLab team has been incredibly responsive when needed. We’re grateful for everything they’ve done to help our business grow.”
- Sylk Jewelry
“...extremely attentive, listens to all my concerns, helps come up with productive strategies & stays in regular communication. Not only that but StoreLab ads have multiplied my revenue, the ads have been a game changer! So grateful to be working with them.”
- Airebil Apparel
“I love StoreLab! Their team is great…everyone on the team is so hands on from the technical support, push notifications, & ads. I’m happy to say that last month they were responsible for 52% of our monthly revenue. I would highly recommend them.”
- Queen of Curves
“Communication is top notch; Harrison always takes time to understand my company’s unique needs, treating me like I’m his only customer, helping my business grow in the right direction.”
Strategy & Implementation
Our team will take you through the strategy and work closely with you to implement it, giving you a clear, actionable plan for avoiding growth plateaus and sustainably scaling your business.
Business Audit
Our experts perform a detailed audit of your Shopify store and marketing channels to assess the health of your business and uncover the best opportunities for growth. These insights help shape the services we recommend.
Discovery Call
Jump on a free discovery call with a member of our team, where we learn more about your brand, the goals you’d like to achieve, and the next revenue milestones you’d like to reach.
